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Before anyone foresaw a time when a television celebrity could become president, Norman Mailer wrote in Esquire that John F. Kennedy was a mythical hero who could finally unite the business of politics with the business of stardom. His legendary 1960 reported essay, “Superman Comes to the Supermart,” about J.F.K. and the Democratic political convention,…

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Norman Mailer. JFK. Superman Comes to the Supermarket. TASCHEN Books (XL-Format)

Norman Mailer. JFK. Superman Comes to the Supermarket. TASCHEN Books (XL-Format) Norman Mailer’s pro-JFK profile and seminal New Journalism showpiece “Superman Comes to the Supermarket,” originally published in Esquire in 1960, now rediscovered in photo book form. Alongside the complete Mailer portrait of JFK as the “existential hero,” see Kennedy’s campaign and personal life captured…

Politics

Obama Like JFK

Fred Kaplan, in his article “Forget FDR and Lincoln; Obama Is Most Like JFK” for Slate, argues that “the Kennedy-Obama parallels are, in fact, deeper than they might seem.” Within, he cites — you guessed it — Mailer’s “Superman Comes to the Supermarket”: In the vapid Eisenhower years, he went on, the “life of politics…

Politics

The Edge of Mystery

Matt Bia, a political commentator for the New York Times Magazine, likens Barack Obama with Mailer’s hopes for a President Kennedy in his “Superman Comes to the Supermarket.” Bai begins “The Edge of Mystery” by referencing Mailer, the great political commentator of the twentieth century: Weeks before the election of 1960, Norman Mailer, already an…

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Top Articles in History of Journalism

Top Articles in History of Journalism Norman Mailer’s 1960 nonfiction narrative “Superman Comes to the Supermarket” made the “The 7 Greatest Stories in the History of Esquire Magazine” list. From the introduction: Five years ago, we named “Frank Sinatra Has a Cold,” by Gay Talese, the greatest story Esquire ever published. Here, as we close out our 75th…